NATURAL & NOISY
The PURA way has always been to use natural ingredients and that’s why we like to make a noisy song and dance about it! It’s important that only the freshest ingredients go into making our products, making sure we are thinking about the planet as much as our PURAfect pouters.
CUTE & CRUELTY-FREE
It’s also very much in the PURA ethos to celebrate how cute being cruelty-free is! Like how uncute is being cruel? It’s important to us that our products are made sustainably and with minimum disruption in mind.
VIBRANT & VEGAN
When it comes to animals - they’re PURA friends! It’s very important to us that none of our products are tested on or created from our furry little besties. That’s why we’re proud that even though our flavours are vibrant af, we still keep it vegan for y’all.
Powerfully Plastic Free
We don’t like it when plastic ends up in landfill or in the ocean - fishes are PURA friends too! That’s why we use recycled glass and aluminium for our packaging, not forgetting recycled cardboard for our gift boxes too! Totally plastic-free is the way to be!
AS SEEN IN
Unit 6, Rear of 20A
Opening Hours For Click & Collect: