Being eco-friendly with your LIP CARE routine has never been this awesome!

Here at Pura, we're Natural & Noisy, Cute & Cruelty-Free, Vibrant & Vegan and Powerfully Plastic-Free, meaning your lip care essentials have as little an impact on the environment as possible whilst, at the same time, not compromising on flavour & fun!🌱♻️

sex on the beach is September's flavour of the month!

Each month we highlight one of our fab flavours and in September, it's the turn of the cocktail-inspired Sex on the Beach! Our fruity blend of cranberry, orange and peach! Enjoy 15% off this flavour in September, simply add our Sex on the Beach items your basket and the discount is automatically applied at checkout!🥳🤩


Looking for a little bit of something for a loved one's birthday or any special occasion? You're in the right place! We have gorgeous gift sets packaged 100% plastic-free containing our practical, eco-friendly lip care goodies! You can even personalise!🎉💝


Did you know we're available on Amazon UK too? If you're a prime member, enjoy FREE speedy prime delivery on a gorgeous selection of our most popular lip care treats & EXCLUSIVE gift sets too! An added bonus!🙌🛒