Go natural, cruelty-free, vegan-friendly & plastic-free with pressies for loved ones this festive season thanks to our range of gorgeous gift sets, boxed to perfection with 100% recycled cardboard!🎄 You can even personalise using our super-simple online tool!💝

Being eco-friendly with your LIP CARE routine has never been this awesome!

Here at Pura, lip care essentials are designed with your pout's delicate skin & the planet in mind so we've ensured we have as little impact on the environment as possible whilst, at the same time, not compromising on flavour & fun!🌱♻️

Classic Coconut is October's flavour of the month!

Each month we highlight one of our fab flavours and in October, it's time for the dreamy Classic Coconut! Enjoy 15% off this flavour in September, simply add our Classic Coconut items your basket and the discount is automatically applied at checkout! No code required!🥳🤩


Did you know we're available on Amazon UK too? If you're a prime member, enjoy FREE speedy prime delivery on a gorgeous selection of our most popular lip care treats & EXCLUSIVE gift sets too! An added bonus!🙌🛒